Nascar’s Sponsors, Hit by Sticker Shock
By SUSANNA HAMNER
The New York Times
Published: December 14, 2008

At the Indianapolis Motor Speedway last July, the parking lot was filled with excited Nascar fans chugging beer, roasting pigs and exchanging drivers’ statistics.

But in an office inside the racetrack, the scene was far from celebratory. Executives of the Big Three […]