How the BW Power 100 Was Put Together

How the BW Power 100 Was Put Together
Our 35 expert panelists, and the fans, considered 300 candidates
Published: October 2, 2008

Measuring individual power in a global industry as diverse as sports isn’t easy. But for the second year in a row, a panel of experts has done just that for BusinessWeek (MHP), ranking the 100 most powerful Americans in sports. This year, we also asked them to do something else: choose the industry’s 25 most influential people in sports outside the U.S.

Readers will recognize many of the anointed, such as Tiger Woods, who hopped past NFL Commissioner Roger Goodell for the top spot, or Michael Phelps, who shows up this year as No. 44. You know others by the company they keep–outfits like ESPN (DIS), Nike (NKE), Sports Illustrated, and Nascar. Others aren’t household names, but they are true power brokers in sports, such as Theodore J. Forstmann, chairman and chief executive of IMG (16), James Nash, a Bank of America (BAC) managing director (64), and Joseph S. Blatter, president of international soccer’s FIFA, who came in first in our Global 25.

Our 35 panelists (listed alphabetically to the right) include athletes, executives, marketers, writers, and academics. To get the ball rolling, we supplied the judges with 300 names and asked them for their top 20. We also gave them some guidance, suggesting they make their picks based on how each individual rates vs. his or her peers; how much money each controls, generates, or influences; and the breadth and staying power of their impact. And as we did in 2007, we turned to you, the fans, to cast votes on In effect, you were our final panelist.

After you’ve perused our lists, we want you to come to and play Monday morning quarterback. What did we get wrong? What did we get right? Here’s your chance to sound off on who you think are the sports industry’s most powerful people.

The Power 100 Panelists: Erin Andrews, ESPN reporter; Brian Billick, former NFL coach; David Carter, professor of sports business, USC; Fabrizio Castellucci, assistant professor, organizational behavior, Insead; Simon Chadwick, professor of sport business strategy and marketing, Coventry University; Cris Collinsworth, retired NFL wide receiver, football analyst; Donald Dell, retired tennis player, sports agent; Landon Donovan, U.S. soccer player; Carl Edwards, Nascar driver; Janet Evans, Olympic swimming legend; George Foster, management professor, Stanford; Marc Ganis, president, SportsCorp; Darren Gough, English cricketer; Stephen Greyser, professor emeritus, Harvard Business School; Ted Gumbart,
commissioner, Atlantic Sun Conference; Mia Hamm, U.S. soccer great; Hank Haney, professional golf instructor; Rick Horrow, CEO, Horrow Sports Ventures; Jelena Jankovic, Serbian tennis player; David Martin, president, Interbrand; Paul Meulendijk, head of sponsorship, MasterCard (MA) Europe; Seamus O’Brien, CEO, World Sport Group; Neal Pilson, consultant, former president, CBS (CBS) Sports; Michael Rapkoch, founder and president, Sports Value Consulting; Scott Rosner, lecturer, University of Pennsylvania Wharton School; Darren Rovell, sports business writer, CNBC; Fire Joe Morgan blogging trio Michael Schur, Dave King, and Alan Yang; Philip Schwalb, founder and CEO, Sports Museum of America; Paul
Swangard, managing director, Warsaw Sports Marketing Center; Tom Verducci, senior writer, Sports Illustrated (TWX); Dick Vitale, basketball broadcaster, ESPN; Chris Webber, retired NBA all-star; Dan Wheldon, Indy Racing League driver; and the fans.

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